Big State Electrical | Marketing Audit

The goal

You've already got a Google Ads account with real historical signal in it, not a blank slate. The goal here isn't more spend, it's consolidating what already worked into one properly funded structure instead of six competing ones.

What we found

$305.22 spent on five generic searches. Zero bookings.

Pulled directly from your Google Ads account, customer 378-199-3352, full history to 17 September 2026: $94.77 on people who typed just "electrician", $83.48 on "joondalup electrical services", $58.71 on "electricians near me", $41.50 on "emergency electrician", $26.76 on "electricians". All five, zero bookings. Across the account's entire history, 95.3% of every dollar spent produced no recorded conversion.

What it costs: The one thing that did work: someone searching "electrician near me" and actually finding you, three times, for $39.62 total, with one of those turning into a real booking. Specific and local converts. Broad and generic burns money. That's the whole pattern in this account.

The fix: Kill the broad generic terms, put the budget behind the specific local searches that already proved they work.

Your Instagram advertises ducted aircon. Your Ads account has never shown up for it once.

Your Instagram bio lists "Split System & Ducted Aircon" as a service. Sitting inside your Google Ads account right now, unused: the keywords "ducted repair", "ducted service", "ducted parts" and "split ducted repairs". Every one has zero impressions, ever.

What it costs: Not one person searching for ducted aircon work in Landsdale, Wanneroo or Madeley has ever seen your business. The keywords were added and then never given a working campaign or budget behind them.

The fix: Build one real campaign around split system and ducted aircon, using the search terms already sitting dormant in the account.

Three real service lines. Zero Google ads built for any of them, across six campaign rebuilds.

Your own site lists smart home automation, ethernet/data cabling and CCTV/security installation as real services. None of the campaigns built across this account's history, going back through six separate rebuilds, ever included a keyword for any of them.

What it costs: That's a whole category of higher-value residential jobs, security cameras, home networking, that this account has never once competed for.

The fix: Add a Powerpoints & Smart Home campaign covering CCTV installation, home network cabling and smart home automation.

Six campaigns built, six campaigns removed. Never one structure long enough to learn what works.

Full account history: five earlier campaigns built and then removed, spread across $10-40/day budgets, plus the one campaign still standing, currently paused. All-time identifiable spend: $2,314.13 across 499 clicks and 17,149 impressions.

What it costs: Spread across six competing campaigns at $10-40 a day each, that's not enough concentrated spend on any one structure to ever properly learn what actually converts.

The fix: Consolidate into one properly funded structure instead of six competing ones, and verify the conversion tracking before any of it goes live again.

The maths

Total spend across all 6 campaign rebuilds, ever$2,314.13

Of that spend, produced zero recorded conversion95.3%

One search term that actually worked cost $39.62 and booked a jobThat's the pattern

One fix, done for you

Negative keywords

Cut "electrician", "electricians near me" and the other broad generic terms

Ducted aircon campaign

Activate the dormant keywords already sitting in the account

One consolidated structure

Replace six competing $10-40/day campaigns with one properly funded one

The offer
The offer: One month, free, managing your Google Ads and building real landing pages for the gaps above. You only pay your own ad spend, nothing to us. Get real bookings, and we talk about continuing. Don't, and you walk away, no invoice, no hard feelings.

Before you go

Why are you looking at this now?

Your Google Ads account was still linked from when we worked together, and it's been sitting dormant. Thought it was worth a proper look before anyone forgets it's there.

Does this cost anything?

No. The first month costs you nothing beyond your own ad spend. If it doesn't work out, there's no invoice either way.

What actually happens if I get in touch?

We get the account rebuilt properly and the landing pages live, then run it for a month and look at the real numbers together. Simple as that.

Hey Cody and Mason,

It's been a while. Your Google Ads account is still linked from when we worked together, so I went back in and had a proper look at what's actually happened in it since.

Here's what I want to do about it. Give me one month, and I'll manage the Google Ads account and build you real landing pages for split systems, ducted aircon and the rest, off the exact gaps above. Not a dollar to us, you only ever pay your own ad spend.

If it books you real jobs, we talk about what continuing looks like. If it doesn't, no invoice, no hard feelings, you walk away with the account better than you found it.

Send me a message below if you're in.

Thanks,
Chris